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Creative Ethical Web Design > Anna Celeste Watson
Creative Ethical Web Design Dorchester Dorset
I am Anna Celeste Watson
Creative & Ethical Web Design Dorset

I am an experienced Web Designer with an artistic background (BA Fine Art: Painting, London) specialising in creative graphic design for a diverse range of websites - from blogs and micro-sites, Content Management Systems and online shopping sites, to responsive websites for tablet and mobile.

I aim to create intuitive, beautiful and engaging websites that reflect your brand values and truly make you stand out from the crowd.

I am based in Dorchester and have clients across Dorset, Sussex, London and the UK. I am committed to supporting ethical, sustainable and charity projects and I work with my Associates to provide a complete digital design and print service.

I believe my work speaks for itself, so a selection of my most recent and favourite projects are showcased below and in my online Portfolio.

freelance web design
Butterflies & Dragons
/ Butterflies & Dragons (Responsive / Online Shop)
I am particularly excited to have designed a fully responsive website which launched last Autumn for Butterflies & Dragons traditional toys and gifts for children. Designed and built using Bootstrap to adapt for all devices from desktops to tablets and mobiles, under the management of my Associate Developers at Accu-Web in Brighton. The company have pledged to donate some of their profits to the Woodland Trust and TreeAid, and to source sustainably produced wooden toys as well as offering a green delivery service.

"John [at Accu-Web] and the team have created us a beautiful website, that really works, meeting the brief exactly. They hand held us through the process from start to finish; overall a very impressive service."

Tony Kempster, Director Butterflies & Dragons


/ Q-files (CMS Online Encyclopedia & Branding)
I can now finally reveal details of that top secret project I have been working on for some time!...

My Partner Illustrator Stu Jones and I have designed the website for Q-files - The Great Illustrated Encyclopedia, for children's book publishers Orpheus Books in Oxford. After a lot of hard work with thousands of articles and images being imported by the client with pain-stacking attention to detail, they have just soft-launched the site and will officially launch later in June 2014.

We hope it will become known as THE best online encyclopedia and are already enjoying using it ourselves to look up all sorts of things!


Yacht Gopher
/ Yacht Gopher (Logo / Branding / Illustrated Website)
I really enjoyed working on a micro-site for Yacht Gopher last Christmas, working with the branding, illustration and character design created by my Associate Partner Stu Jones. Yacht Gopher are a really passionate new business based near Poole here in Dorset, who specialise in providing bespoke race logistics and regatta support for Grand Prix Race Boats and Superyachts. They pride themselves on their dedicated, personal service and really wanted to offer something different from their competitors to illustrate their personality.

"[Anna] is extremely talented and I was confident that together [Stu Jones and Anna] would create the best possible website and complete it within the required time frame. I am extremely pleased with all the work carried out by Stu and Anna and I not only plan to use them again in the future when funds allow, but would also not hesitate to recommend them to others."

Tamsin Seabright, Founder of Yacht Gopher


b3 architecture
/ b3 architecture (Wordpress CMS Portfolio Site)
I am currently redesigning the website for b3 architecture based in Poundbury near Dorchester in Dorset. They work on a range of projects from affordable housing to prestigious contemporary apartments and I am particularly impressed that they specialise in the design of Passivhaus eco homes for energy efficient buildings. It is always a pleasure to work with great photography, and it means I could design a minimalistic, stylish and slick site to showcase a gallery of their work. The site will be built by my Associate Developers DR Solutions using Wordpress with added custom modules/plug-ins to support my bespoke design theme. Look out for the relaunch this Summer 2014...  

Compassionate Dorset
/ Compassionate Dorset (Logo / Branding / Illustrated Site)
I founded the animal welfare group Compassionate Dorset which also acts as the local voluntary supporter group for the leading farm animal welfare charity Compassion in World Farming, and the Compassion Collective which is a collective of artists creating t-shirts and contemporary fine art prints to raise funds for animal welfare charities.

I am particularly loving running our brand new Etsy print shop, and am ridiculously excited that Compassionate Dorset has been selected to be one of 3 local good causes in the Waitrose Community Matters scheme so please give us your green tokens at our local Dorchester store this February 2014!

The Compassionate Dorset website continues to be a client favourite and receives lots of positive comments from locals saying they think we have the coolest branding for an animal charity! My Associate Partner Illustrator Stu Jones and I have plenty more creative ideas to explore whenever we can find the 'spare' time and source funding, so watch this space...


Dorset Energized
/ Dorset Energized (Branding / Illustrated Wordpress CMS Site)
As well as being the Blog Manager, Guest Blogger and Social Media Manager, I continue to develop the Dorset Energized website I designed and illustrated with my Associate Partner Stu Jones, working with my Associate Developers DR Solutions. We have recently implemented some new functionality based on recommendations by a Marketing Manager who used to work for the Soil Association, with more emphasis on special offers having now launched the Partner Packages as a way to work with the best and most trusted local renewable energy installers as well as top UK companies including Good Energy, Ecotricity and Nissan LEAF.

We have loads more ideas including for and iPhone & Android Mobile App so watch this space to see how the project continues to develop as a not-for-profit campaign!

Kipling Tours
/ Kipling Tours (Logo & Wordpress Travel Website)
I have just completed the logo and design for a brand new site for Kipling Tours who offer tailor-made holidays in Asia, Africa and South America, for the discerning and responsible traveller.

The client wanted a simple, boxy but classy and elegant, almost traditional and understated look and feel to portray the quality of the service on offer and maximise use of colourful photography, whilst above all being very easy to use. Although the client does not want the site responsive at this stage, I have designed it so that it can easily be turned into a responsive site in future.

The site is currently being built in Wordpress by my Associate Developers DR Solutions so look out for the launch this Summer/Autumn 2014.


/ SEED Marketing (Parallax Scrolling / CMS Website)
Marketing and communications agency SEED who are run by ex-Saatchi personnel asked me to take up the challenge of creating a fully illustrated parallax scrolling website. Working with my Associate Partner Stu Jones we created an elegant design with subtle on-brand seed inspired illustrative details and content borders. My Associate Developers DR Solutions then built the site using Wordpress for the CMS and integrated Blog, with a simple but slick parallax scrolling movement to utilise the latest web technologies for an additional 'wow' factor.

SEED also have an ethical pledge to donate a micro-loan to the charity Kiva for every new project they get, to help a third world entrepreneur grow their own business.


The Designer Home Company
/ The Designer Home Company (Wordpress Shop)
My Associate Developers DR Solutions asked me to design an online shopping site for The Designer Home Company who offer chic and elegant furniture and accessories for home interiors, sourced from the leading designer brands not usually found on the high street including Porta Roma, Ralph Loren and Liberty Furnishings. The site is currently being built in Wordpress to launch this Spring/Summer 2014.


/ ethicaledge® (Logo / Branding / Illustrated Website)
My favourite ethical client project to date has to be ethicaledge® - the UK's first ever charity recruitment agency to specialise in connecting digital marketing managers, social media specialists and talented communications people with amazing charity jobs. Working with my Associate Partner Illustrator Stu Jones we created the logo, branding, illustrations and character design. The site was shortlisted by the respected design industry magazine New Media Age's Site Inspections and recommmended as 'one to keep an eye on'.

"Over the years, I have managed numerous websites for my own clients, and I can say that Anna is one of the best designers I have had the pleasure to work with. It was important to me that the sites were a visual representation of the personal approach I take to working with clients and candidates, and nothing like the predictable and soulless sites that are plentiful in the recruitment industry."

Lauren Bates, Founder of ethicaledge®


THL Accountants
/ THL Accountancy (Wordpress CMS Site)
My Associate Developers DR Solutions asked me to design a site for THL Chartered Accountants and Chartered Tax Advisers based over in my original homelands of Worthing in West Sussex. The site was built in Wordpress and launched last Autumn, using animated full background images of local landmarks and strongly based around their new colourful logo to hopefully be a little more inspiring and approachable than many of their competitor's sites.

"Of all the people we have worked with, DR Solutions and Anna Celeste Watson have understood us and exactly what we want... Great website, we are very happy with it."

Daniel Langridge & Dann Hobbs, THL Accountancy


Craft Carnival
/ Craft Carnival (Wordpress CMS Site)
Craft Carnival who organise major craft and garden events at beautiful venues across Dorset wanted a really simple but classy site with a balance of contemporary and traditional design to reflect their event style and to appeal to their target audience. The site was built  by my Associate Developers DR Solutions using Wordpress and new photography was completed by my Associate Photographer Pete Millson.

"From the moment I met Anna and gave her the brief to the magic moment when the website went live – on time and on budget – I was delighted with Anna’s designing skills, patience and professionalism. Our website is better than I could have ever imagined, beautifully designed and easy to navigate. I have had a lot of praise from people who have visited it. Within the first two weeks we've already had many enquiries and a high number of hits."

Kati Zombory-Moldovan, Craft Carnival Owner

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