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Creative Ethical Web Design Dorchester Dorset
I am Anna Celeste Watson - a Creative & Ethical Web Designer based in Dorset

I am an experienced Web Designer with an artistic background (BA Fine Art: Painting, London 2000) specialising in bespoke Visual / User Interface / UX Web Design for a diverse range of websites - from blogs, micro-sites and brochure sites, to content managed sites using Wordpress, online shopping sites, database driven sites and responsive or adaptive websites optimised for tablet and mobile.

I aim to create intuitive and engaging websites that reflect your brand values, meet the needs of your target users, and truly make you stand out from your competitors.

I am based in Dorchester, Dorset and have clients across the county, in my original home county of Sussex, London and the UK. I am committed to supporting ethical and charity web projects where possible and work with Associates to provide a complete digital and print service for my clients...

freelance web design
Ancient Tree Forum
/ Ancient Tree Forum (Charity Branding / Responsive Website)
I have recently redesigned a new responsive (adaptive) website for the charity the Ancient Tree Forum and my partner Stu Jones has redesigned their logo.

The site has been built by my Associate Developers DR Solutions and launched in March 2015, using Wordpress as a flexible and easy to update Content Management System. We are really pleased at how thrilled the ATF Board Members are with their new brand and website - here are just some of their comments:

"Wow! It really looks fantastic. Well done to you and all of those that have helped you."
"A really inviting site, well done and thank you for bringing us into the 21st century!" "Fantastic looking website. Looks fresh, modern and easily accessible. A serious step up." "The look and feel of the website is enticing. For ages we’ve talked about needing an easy to navigate, high-quality website that communicates information well and reflects our impassioned views, and I think you’ve done it. Given our diverse headstrong group, the re-design (as with the new logo) was bound to be tricky. I think the way you’ve managed both is quite an achievement."

Various Comments from ATF Board Members (March 2015)


Mulberry Bush
/ Mulberry Bush (Logo / Branding / Character Illustration / Responsive Website / Online Shop)
I am extremely proud of the new fully responsive website for Mulberry Bush that my Partner Stu Jones and I designed under the management of my Associate Web Developers at AccuWeb, which launched in August 2014. As well as redesigning the logo so its more modern and works better across all platforms, we also created two (very cute I have to say!) bespoke characters called Mickey and Molly Mulberry to further develop the brand.

Mulberry Bush were one of my first ever clients when I started out as a Web Designer in West Sussex over 13 years ago, and I am really pleased to hear that online sales, most noticeably on tablet and mobile, have already increased significantly following the launch of the new site...

"Thanks to their creativity and willingness to think through our business requirements, our web design is not just a standard out of the box compromise, but is entirely to our own specification. And it really works for us!"

Jonathan Copeland, Director Mulberry Bush


/ Bournemouth Ambassador (Responsive Wordpress Multi-Site)
The National Coastal Tourism Academy in conjunction with Bournemouth Borough Council, Bournemouth University, Bournemouth Tourist Management Board and the Coastal Communities Fund, commissioned me, under my Associate Web Developers DR Solutions, to redesign and develop the Bournemouth Ambassador website which relaunched in May 2014.

The site was designed specifically to integrate with the Learn Dash plug-in to power the online training modules. The site is responsive (adaptive) using HTML5 to adapt to work well on all devices - from desktops and laptops, to tablets and mobiles. The site has also been designed and built as a Wordpress Multi-Site so it can be easily used as a blueprint for other tourist boards and councils throughout the UK...

"We worked with DR Solutions on an important online training project for tourism. The company helped us to source the most suitable learning management system for our needs, and advised us on how this could be best used. They built the site for us, and were able to recommend a local designer, Anna Celeste Watson (ACW), which made the project more cost-effective and user friendly, as well as attractive to look at! The pilot website is extremely successful and we are now in the process of creating additional subsites for other destinations."

Jacky Thorne, Visitor Experience Manager at NCTA


/ SEED Marketing (Parallax Scrolling / CMS Website)
Marketing and communications agency SEED who are run by ex-Saatchi personnel asked me to take up the challenge of creating a fully illustrated parallax scrolling website. Working with my Associate Partner Stu Jones we created an elegant design with subtle on-brand seed inspired illustrative details and content borders. My Associate Developers DR Solutions then built the site using Wordpress for the CMS and integrated Blog, with a simple but slick scrolling movement to utilise the latest web technologies for an additional 'wow' factor.

SEED also have an ethical pledge to donate a micro-loan to the charity Kiva for every new project they get, to help a third world entrepreneur grow their own business...


Yacht Gopher
/ Yacht Gopher (Logo / Branding / Illustrated Website)
I really enjoyed working on a micro-site for Yacht Gopher last Christmas, working with the branding, illustration and character design created by my Associate Partner Stu Jones. Yacht Gopher pride themselves on their dedicated, personal service and really wanted to offer something different from their competitors to illustrate their personality...

"[Anna] is extremely talented and I was confident that together [Stu Jones and Anna] would create the best possible website and complete it within the required time frame. I am extremely pleased with all the work carried out by Stu and Anna and would not hesitate to recommend them to others."

Tamsin Seabright, Founder of Yacht Gopher


Craft Carnival
/ Craft Carnival (Wordpress CMS Site)
Craft Carnival who organise major craft and garden events at beautiful venues across Dorset wanted a really simple but classy site with a balance of contemporary and traditional design to reflect their event style and to appeal to their target audience. The site was built by my Associate Developers DR Solutions using Wordpress and new photography was completed by my Associate Photographer Pete Millson...

"From the moment I met Anna and gave her the brief to the magic moment when the website went live – on time and on budget – I was delighted with Anna’s designing skills, patience and professionalism. Our website is better than I could have ever imagined, beautifully designed and easy to navigate. I have had a lot of praise from people who have visited it. Within the first two weeks we've already had many enquiries and a high number of hits."

Kati Zombory-Moldovan, Craft Carnival Owner

The Gilded Teapot
/ Gilded Teapot (Responsive / Scrolling / Online Shop)
I am currently designing a new responsive and scrolling online shop for ethical 'Tea Hunters' the Gilded Teapot who have a shop here in Dorchester, Dorset, and specialise in fine and rare loose leaf tea from around the world (as well as their popular 'Dorset Brew'). The new site is being built by my Associate Developers DR Solutions to launch at the end of May 2015, using Wordpress as a flexible and easy to update Content Management System...


Jurassic Spring
/ Jurassic Spring (Responsive Scrolling Product Site)
My Partner Stu Jones has created the logo / branding and package design for a new premium glass bottle spring water company based here in Dorset called Jurassic Spring, which aims to "perfectly evoke the feeling of contentment that spending time on Devon and Dorset's coast creates". The new brand of still and sparkling spring water has officially launched this March/April 2015 and will be served in carefully selected pubs, bars, cafés, restaurants, hotels and other leisure facilities across the South Coast.

I love the beautiful clean, calm and contemporary brand Stu has created and am very excited that I was also commissioned to create a simple but classy responsive scrolling website for Jurassic Spring, which has been built by my Associate Developers DR Solutions using Wordpress...

"I approached Anna with a long list of things I wanted Jurassic Spring's website to do: look modern and generally fantastic; act as a compelling company and product shop window; be responsive for mobile devices; yes, have a blog and work with our social media profiles; did I mention I wanted all the content to be editable on Wordpress? Yes, that too; and finally, I had a set budget, which wasn't by any means vast. Anna took all these things on board and quite simply delivered. Working with her was always a pleasure and the site does everything I asked. I'm very proud of it and delighted to have had the opportunity to work with Anna."

James Farquharson, Founder Jurassic Spring


/ Q-files (Illustrated Online Encyclopedia / Mobile Website)
I am really excited that Q-files - The Great Illustrated Encyclopedia - is soon to be releasing a mobile specific version of the website, which I have just created mock-up layouts for. My Associate Web Developers DR Solutions will be developing the mobile site and we are also in discussions about producing an offline app which I would love to have the opportunity to create.

I have to say it is always extremely satisfying to see my responsive website designs on a mini screen!

The mobile design has had great feedback from children and adult user testing, and I have discovered that the Prime Minister David Cameron is a new fan of the site! In a letter to Q-files, he wrote "The website is fantastic in idea, design and information. I will keep a look out for the app!"...


Hounds Off
/ Hounds Off (Charity Logo / Branding / Responsive Website)
Hounds Off approached my partner Stu Jones and I to develop their logo and website. They are a charitable organisation who specialise in offering support and advice to landowners affected by illegal hunt trespassing, and encourage the public to support the Hunting Ban and report wildlife crime.

We are really pleased they love the new compact, appealing and recognisable logo Stu has created, and the easy to use layout for their new responsive (adaptive) website I have designed. The site has been built by my Associate Developers DR Solutions and launched in January 2015. In its first 2 weeks, the new home page has had over 2K shares on Facebook and counting!...

"Anna Celeste Watson and Stu Jones [have] been able to absorb my ideas and crystalise my vision for the new-look website and redesigned the logo in a way which has gone above and beyond what I initially imagined. Whilst sharing ideas they have demonstrated patience, friendliness and a reassuring attention-to-detail. Anna and Stu have delivered exactly what I need in order to steer the (ongoing) creative process to the point where Hounds Off is represented in a way which makes me proud."

Joe Hashman, Founder Hounds Off (January 2015)


Dorset Energized
/ Lets Get Energized (Branding / Illustrated Wordpress Site)
In 2011/12 I launched a website for Dorset Energized - an exciting not-for-profit community portal promoting green energy and sustainable living, collaborating with my Associate Partner Illustrator Stu Jones and my Associate Developers DR Solutions.

In October 2014 we expanded the site to be UK wide under the new name of Lets Get Energized. Look out for more plans in 2015!...


b3 architecture
/ b3 architecture (Wordpress CMS Portfolio Site)
I recently redesigned the website for b3 architecture based in Poundbury near Dorchester in Dorset. They work on a range of projects from affordable housing to prestigious contemporary apartments and I am particularly impressed that they specialise in the design of Passivhaus eco homes for energy efficient buildings.

The site has been built by my Associate Developers DR Solutions using Wordpress with added custom modules/plug-ins to support my bespoke design theme...


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